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Map the graveyard
Audited participants’ existing bookmark folders to learn exactly where manual organising breaks down.
Solara · Bookmarking web app
Everyone saves links; almost nobody revisits them. Solara is a mobile-first web app that treats bookmarks as a personal library — saved in one tap, resurfaced exactly when they matter.
Solara’s founders watched their own read-later lists grow into the thousands and realised the problem was never saving — it was returning. They brought Screenwright Studio in to design a bookmarking app that organises itself and nudges you back at the right moment.
I designed the full mobile-first experience over nine weeks: capture flows, auto-collections, search and the resurfacing digest, plus the marketing site that explains it all.
Card-sorting sessions with eighteen heavy savers showed that manual folders always rot: people create them enthusiastically, then abandon them within weeks. Any system that demanded filing would inherit the same graveyard.
At the same time, the app had to earn a place on the home screen next to social feeds engineered for addiction. The answer wasn’t more notifications — it was one well-timed daily digest and a search experience that makes ten thousand saves feel small.
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Audited participants’ existing bookmark folders to learn exactly where manual organising breaks down.
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Auto-collections group saves by topic and intent, with manual curation as an option rather than a chore.
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The share-sheet flow was cut to a single confirmation, tested against real reading habits on commutes.
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A single daily digest, tuned in testing to feel like a gift rather than another unread badge.